Blogs can be quite a great way to build traffic and leads to your insurance agency. It is crucial to create relevant and beneficial content that meets the needs of your audience.
How-to articles are a common way to engage the insurance agency’s current customers, as use this link they make them navigate common insurance jobs and concerns. Examples include describing what type of insurance coverage is available for different types of property and the way to use self-service websites to make renewal easier.
Guest Posts
Bringing in experts to about a specific topic with your blog can offer a fresh perspective and add specialist to your website. For instance , you might ask an insurtech company representative to write an extra post about how insurance technology has helped their business grow.
Humor
Adding wit to your insurance agency’s blog can add a person touch and build trust with readers. Whether it is a story regarding mustache insurance or a photo associated with an office pet, humor may be a good way to ascertain a connection between your brand and the reader.
E-newsletters
Your e-newsletters are another great place to promote your insurance agency’s blog. You are able to link to the most recent posts out of your blog in your e-newsletters.
Social networking
Using your insurance weblog to drive social websites engagement could also help the SEO campaigns. For example , you could share a blog post about how to handle selected types of liability claims about LinkedIn and promote it on your own social media internet pages.